Insight

We’ve made it to Buenos-Aires! Our brochure for «Energo-Holding» company was published in the first issue of Argentinean digital magazine Carne.
 
 

 
 
P.S. We’re continuing to receive a lot of letters with questions about our brochure for «Energo-Holding» company. We’re citing one of mentioned letters below.
 
 
A letter from experienced designer from the city of Cheboksary — Polikarp Ivanovich Schpil.
 
«It’s seems to me totally anomalous, that you managed to seel such an uncharacteristic design to such a serious corporate guys from «Energo-Holding». Would you mind to clear this whole situation and divulge the secret of good sellings?»
 
 
The answer.
 
In the first place we sold the function. But non-traditional stylistics wasn’t captured by the client. For him it was much more important how the brochure performs its major function. The design was on our own.
 
 
We’ve came to opinion, that such a theme requires further continuation, that’s why in the nearest future we’re going to publish an article about design selling.