Insight

It’s always a pleasure to receive a pair of copies of a new book with your works.

This time Rockport publishing house published our corporate ID rebranding project made for «Parad» boutiques in Really Good Packaging Explained book.

Four design professionals: Rob Wallace, Bronwen Edwards, Marianne Klimchuk and Sharon Werner , each of whom specializes in the area of product packaging, evaluate the 300+ design examples in the book. And, of course, the remarks on our work are really flattering ;)

We’ve made it to Buenos-Aires! Our brochure for «Energo-Holding» company was published in the first issue of Argentinean digital magazine Carne.
 
 

 
 
P.S. We’re continuing to receive a lot of letters with questions about our brochure for «Energo-Holding» company. We’re citing one of mentioned letters below.
 
 
A letter from experienced designer from the city of Cheboksary — Polikarp Ivanovich Schpil.
 
«It’s seems to me totally anomalous, that you managed to seel such an uncharacteristic design to such a serious corporate guys from «Energo-Holding». Would you mind to clear this whole situation and divulge the secret of good sellings?»
 
 
The answer.
 
In the first place we sold the function. But non-traditional stylistics wasn’t captured by the client. For him it was much more important how the brochure performs its major function. The design was on our own.
 
 
We’ve came to opinion, that such a theme requires further continuation, that’s why in the nearest future we’re going to publish an article about design selling.

Different art areas such as graphics, video, animation as an independent spheres are becoming more and more inefficient. The future is for mixing, hybridization, super-positioning. All areas are going to run into the one common stream. The borders of earlier impossible would be broken by technology. Even now this process of universal mixing is obvious. The interior is uniting with interactive video-art and programming. Owing to the video-paper, graphics and typographic are stopping to exist independently and endowing with the opportunity to react to the things happening in reality.

Probably you would ask, what does he look like, this designer of the future?

Firstly, he is extremely broadminded man. The incredible speed of modern life requires a lightning reaction and great technological coverage. Even futurists were talking about striking acceleration of art and human perception in the beginning of the 20th century. A hundred years past, but this acceleration still continues and even gaining temp in geometric progression. The meaning of the word “designer” becoming more and more general. Designer-innovator will become some kind of constructor of the environment around him.

Due to the quantum physics the principle of superposition – is a superposition of states, which couldn’t be realized at one time from the classic point of view, it is a superposition of alternative (interchangeable) states.

That is why, I suggest the creating of a new term “superposition in design” especially topical.

As an examples of this new term I presented three videos below, which completely fall under the determination of superposition.
 
 
Body Navigation by Recoil Performance Group
 
A great example of space in superposition, in which Recoil Performance Group mixes choreography, programming, video-projections and tracking in the real time.
 

 
 
Submersed Songs
 
A musical installation transforming music samples and generating music on basis of the fish movements in the aquarium
 

 
 
Chunky Move’s Mortal Engine
 
A mixing of choreography, dance, installations, interactive light and sound
 

 
 
Roman Krikheli